Customers have different percepton in selecting a bank for service delivery. This study investigated the determinants of customers’ choice of Deposit Money Bank in Lapai, Niger State, focusing on fact...

VAT compliance in Nigeria is facing serious problems as compared to other non-oil taxes for instance income tax and corporate tax as well. The SMEs in particular, need an urgent consideration as only...

The growth of Small and Medium Enterprises (SMEs) is crucial for economic development of any nation, yet the specific impact of micro-finance bank services on these businesses remain underexplored in...

Despite significant contribution of Small and Medium Enterprises (SMEs) to the economy, limited marketing capabilities and weak competitive positioning prevent them from achieving sustainable marketin...

Small and Medium Enterprises (SMEs) play a vital role in Niger State’s economy by creating jobs and reducing poverty. This challenge is largely linked to the poor use of effective product marketing st...

Despite extensive Customer Relationship Management (CRM) research in other sectors, there is limited empirical evidence linking CRM elements to sustained customer patronage in Nigeria’s state-owned tr...